Customer behavior is an inter-disciplinary social scientific research that mixes aspects from psychology, sociology, social sociology, sociology, ethnography, marketing and business economics, particularly behavioural business economics. It analyzes how feelings, mindsets and choices affect buying behavior. Qualities of individual customers such as demographics, personality lifestyles and behavioural variables such as use prices, use event, commitment, brand name advocacy, determination to provide recommendations, in an effort to understand people's desires and consumption are all examined in official studies of customer behavior. The study of customer behavior also examines the influences, on the customer, from teams such as family, friends, sporting activities, recommendation teams, and culture generally.
The study of customer behavior is interested in all aspects of purchasing behavior – from pre-purchase tasks through to post-purchase consumption, assessment and disposal tasks. It's also interested in all individuals involved, either straight or indirectly, in purchasing choices and consumption tasks consisting of brand-influencers and opinion leaders. Research has revealed that customer behavior is challenging to anticipate, also for experts in the area. However, new research techniques such as ethnography and customer neuroscience are dropping new light on how customers deciding.
Client connection management (CRM) data sources have become a possession for the evaluation of client behavior. The voluminous information produced by these data sources enables detailed evaluation of behavioural factors that add to client re-purchase objectives, customer retention, commitment and various other behavioural objectives such as the determination to provide favorable recommendations, become brand name advocates or participate in client citizenship tasks. Data sources also assist in market segmentation, particularly behavioural segmentation such as developing commitment sections, which can be used to develop firmly targeted, personalized marketing strategies on a one-to-one basis. (Also see connection marketing)
